SEO stands for Search Engine Optimization. SEO writing is article writing intended for the internet world. This style of writing has one purpose other than entertaining and informing readers. It is to be read, recognized and be visible in search engines. This means that your goal is to make it appear on top of the list when you search for its keyword on any search engines.
SEO writing may be a challenge to some people. This is because aside from trying to make your article creative and educational, you must also pay attention to technical details. Here are some tips to help you create an effective SEO article.
Keep it Short
Internet readers are naturally impatient. They want to read short sentences, short paragraphs, short examples, and short explanations. Despite all these, they want to find everything they need to know in these short statements. This may be a difficulty to some writers, but do not worry. The technique is just to be direct to the point.
Write short sentences by making it as simple as possible. Do not add up decorative statements so you will not produce long paragraphs. Make sure you include just pure information that lead to your main points.
Be careful though. You must make sure that your article does not turn out too short. It may not be detected by search engines. So, you must make sure that do not leave out any necessary information.
Work on Keywords
Keyword is the most important feature in SEO article writing. It is the essence of it. It makes or breaks your ranking in search engines. A keyword is a word or sets of words that you insert into your article that talks about the main idea of the whole topic.
Make sure you insert keywords smoothly on your article. Do not keep them crowded on one part of the article as well. Spread them out evenly. The number of keywords you put in each article is also very crucial. This is called keyword density. If you do not insert keywords properly, search engines might detect your article as a spam.
Write in Style
Just like in any article writing, there should always be the three main parts. These are the introduction, body and conclusion. The introduction should be catchy, creative and interesting. It should poke the attention of your potential readers. It must draw the reader into the article, into digging deeper for more information. Write a unique introduction as it will make your readers curious so they would want to read the whole article.
The body must contain all the information needed. In writing this part, you should write in brief statements that lead directly to your point. Do not confuse your reader by placing unnecessary details. Make sure that each data is factual. Do not put your opinions in unless the article requires it. Be specific in re-telling these facts to avoid confusions.
Follow the Format
Readers do not want to read long paragraphs. The technique to this is to organize your points into segments. To segmentize information, use headings and subheadings. For each topic you discuss, make sure that you put a subheading to it. In this way, your article will look more organize and easy to read. It will also be pleasing to the eyes of the reader. As much as possible, include bullets in stating or enumerating some points.
Your ideas must also flow smoothly into each paragraph you write. First, write the main idea. Then, place the supporting ideas next to it. Make sure the information with the same topic go together. Do not mix them up.
Set the Tone
It is important to know the personality of your potential readers and the kind of website you write for. This will determine the tone. It tells if your tone should be scholastic, formal, conversational, funny or serious. Article writing tone sets the mood of your audience while reading your article.
Your choice of words also matter. Since, generally, internet people want to get info in an instant, use simple words. Avoid jargons, complex and difficult words. Do not have your readers grab a dictionary before they can understand your statements.
Everything your reader sees in your article must be based on facts, not on your opinion or opinion of irrelevant people. Your goal is to educate them. To make sure that your article will appear credible, cite some examples, quotes from relevant icons, images, news, historical events and statistical records. These will serve as an intensifier to the facts you stated. Just make sure that you get these from credible sources as well.
Check for Flaws
In SEO article writing, the aim is to create a flawless and perfect article. So, you must check on your articles before posting them. Read them aloud. In this way, mistakes will be easily seen. Watch out for grammatical errors, inappropriate or missing punctuation, incomplete sentences, confusing statements and other mistakes. Cross them out and replace with the correct ones. You can either write them down first or correct them immediately once you find them.
Make sure that you have included all the important details. Make sure that your article is understandable. Do not let your readers feel confuse. Do not leave them hanging with questions in their heads. Make sure you provide all the things they need to know. Make sure you answer all their questions.
Once you have done all this, repeat the process. Do not stop until your article is free from errors.
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